Marketing Strategy
Test Creative’s digital strategies are proven to drive traffic, engage audiences and increase leads and conversions. We focus on results by researching your brand; your products or services; your customers; and your competitors to build a complete picture of your business. From that, we design and implement a full digital strategy using tested and proven methods that will put your business in the best possible position to make an impact.
And our work with you doesn’t stop there. Once your site has launched, we’ll still be there assessing how every element is performing. Using bespoke and market-proven tracking and analysis tools, we will monitor and continually improve your site’s impact, usability and conversion rates.
Marketing Services
Market Research
There’s little point in building a beautiful online presence if we haven’t researched your market. This is one Test Creative’s strengths. Market research will drive your digital marketing strategy – giving us a complete picture of your target audiences, their likes and their buying habits. Using our own and third-party research and SEO tools, Test Creative will identify the major groups and also drill down to reveal groups and individual customer types as well as their behaviour and habits online.
Competitor Analysis
Your customers shouldn’t be talking about your competitors. They should be talking about you. If your rivals are outpacing you online, then you need to understand exactly how and why. This is a central element of any successful digital marketing campaign. Test Creative will identify your search and social media competitors, meticulously evaluate where they are succeeding both online and offline, examine their audience response and extract the most detailed insights to allow you to focus time and effort where you will achieve the best results.
Data Analysis
Data is all very well but if you analyse it in a vacuum, you are working in the dark. While digital marketers will pour over data and optimise your site hoping for a quick boost in traffic, Test Creative’s digital marketing team takes a longer view. We use detailed data to work in cooperation with designers, developers and writers. We make better and more informed decisions as a result – from improving calls to action and page loads to implementing high quality content and social media campaigns.
Content Strategy
The days of content farms and low-quality clickbait are ancient history. At Test Creative, our armoury of detailed market research and competitor analysis means we can develop architecture which succeeds because it is informed by the highest quality data. We work with leading writers to ensure that your content will inform, educate and entertain your audience. And it doesn’t end there – we continually analyses and tests the effectiveness of your messages ensuring that it is constantly improved and is read by the people you want to reach.
Design
First impressions matter. Beautiful design is not a nice-to-have – it is central to your digital success. Test Creative specialises in crafting attractive, responsive websites for clients across a wide variety of markets. We work hand in glove with our customers to ensure that your site looks fantastic, works seamlessly and will stand the test of time.